Global Branding

There are more than 26 McDonald's in the Greater Dublin region of Ireland. The country of Ireland is home to 77 total McDonald's restaurants. The first McDonald's was opened in Dublin in 1977.

McDonald's is a perfect example of the use of extensive advertising. Over the years they have went from big named stars, to new ideas, songs and slogans, always staying relatively fresh in their approach.

This first commercial is from the mid 1970s and includes one of the first instances of McDonald's slogan about the big mac: Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.

In the early 1990s McDonald's got a huge boost with the release of the Michael Jordan-Larry Bird shootout commercials. McDonald's was already dominating the market at this point, but this was a feather in their cap as they had the biggest superstar in the sports world now marketing their product.

Ireland has recently got in on the "suppose to be funny" part of the McDonald's marketing campaign with commercials such as this one.